New York, NY — Creative strategy and production company BigStar recently partnered with Kenner Films to create a provocative and informative short film about the abundance of antibiotics in today’s meat products and the effect it has in the daily lives of consumers. The video is part of the newly launched Meat Without Drugs campaign, a project between FixFood and Consumers Union to address the rampant misuse of antibiotics by factory farms.
The film, narrated by actor Bill Paxton, relates the history of antibiotics’ introduction to the world in 1944 as a miracle cure (when used sparingly) for a wide variety of diseases, such as Tuberculosis, Salmonella, and Pneumonia. Through animation, the video shows how 80% of all antibiotics today are used on factory farm animals enabling them to grow faster and survive in unhealthy conditions. This system, in turn, creates antibiotic-resistant “superbugs,” which are contaminating our soil, water and the very food we eat. The powerful piece concludes with a call to action for consumers to change the system and petition retailers.