Blacklist and Studio AKA have completed the first spot in a new TV & print campaign for Hertz that focuses on the tagline Traveling at the Speed of Hertz – a brand centred awareness push highlighting Hertz’s focus on streamlining the airport connection distance between customers and the cars they choose.
Revolutionizing the category with new and improved service features, Hertz reaffirms its commitment to continuously move in the direction of innovation and offer a faster more personalized rental experience. To differentiate from others in the category, the new Traveling at the Speed of Hertz campaign communicates the brand’s strengths of innovation, speed and service.
“We are so thrilled to partner with Studio AKA on this campaign,” says Adina Sales, Managing Director, Blacklist. “We have been keen to bring AKA’s amazing talents to the US Market, and have been actively seeking the right collaborative opportunity for them. The Hertz campaign, via DDB NY, was the perfect fit. AKA raises the bar on smart thinking, clever design and great storytelling. The stars aligned for this project and the result is smart, fresh work.”