Toronto, March 11, 2011 – Astral Media Inc. (TSX: ACM.A/ACM.B) today announced that it will add to its slate of kid services with the launch of Disney XD on June 1, 2011. An advertiser-supported network and multi-platform brand, Disney XD will feature a range of live-action and animated programming for kids aged 6-14, with a focus on boys and their quest for discovery, accomplishment, adventure and humour, while still being inclusive of girl audiences. Distribution partners for the new channel will be announced in the coming weeks.
“Disney XD is a unique offering in the marketplace. A brand that has already proven itself in the U.S. and in international territories, Disney XD is poised to win over Canadian audiences with exciting and fast-paced shows that burst from the screen with their energy and comedic sensibility,” said Joe Tedesco, Senior Vice-President and General Manager, Astral Kids. “It is a testament to the strength of our ongoing partnership with Disney that we are set to launch another network with the Disney brand. I am confident that just like Family and Playhouse Disney, Disney XD will quickly become a must-have network in Canadian households.”
Carolina Lightcap, President, Disney Channels Worldwide, said, “As we continue to build Disney XD with great success around the world, we look forward to again partnering with the strong team at Astral to deliver Canadian viewers Disney XD’s unique point of view. Disney XD speaks to boys 6-14, while including girls, and delivers empowering stories that depict accomplishment, heroism and teamwork, reflecting core Disney brand values.”