AMERICA’S FAVORITE BEARS (AND THEIR BELLY BADGES) RETURN TO TELEVISION IN CARE BEARS: WELCOME TO CARE-A-LOT,
NEW ANIMATED SERIES PREMIERING JUNE 2 ON THE HUB TV NETWORK
Series Introduces New Character as Care Bearsâ„¢ Celebrates 30th Anniversary
LOS ANGELES — After 30 years of lovable, huggable fun for billions of fans worldwide, the classic pop culture franchise Care Bearsâ„¢ returns to television this summer in an all-new CG animated series Care Bears: Welcome to Care-a-Lot Saturday, June 2 (8 a.m. ET). The half-hour series on The Hub, a television network for kids and their families, will feature everyone’s favorite bears in exciting new adventures in the land of Care-a-Lot. In addition, the series will introduce a new, younger addition to the group: the playfully curious Wonderheart Bear. The re-imagined series is produced by American Greetings Properties, the outbound licensing division of American Greetings Corporation (NYSE: AM).
Care Bears celebrates its 30th Anniversary, with a new series that introduces the beloved characters to a new generation with their messages of caring and sharing on their fun-filled adventures packed with music, belly-badge powers and great big “care” hugs! Parents everywhere can now revisit their own childhood as the entire family takes a journey to Care-a-Lot, the high-above-the-earth home of the Care Bears, where wishes come true and unbelievable adventures ensue. On hand for the fun are familiar favorite characters including Tenderheart Bear, Cheer Bear, Grumpy Bear, Share Bear, Harmony Bear, and Funshine Bear — the coolest, most caring-est, magical friends around!
A new addition to the crew, Wonderheart Bear, is silly, sweet and full of joy and wants to be part of the “big bears” adventures. She is playfully curious and never short of questions — about everything! Her belly badge is a small heart that will become full of power as she grows older.
The Hub’s Marketing team will support Care Bears: Welcome to Care-a-Lot through traditional and non-traditional off-channel media designed to drive sampling of the cuddly, new iteration of the iconic original series.