Network to Expand TV Everywhere Strategy
Cartoon Network, television’s #1 network with boys 6-11, announced today that it will soon begin streaming its on-air content live across multiple platforms, including online at CartoonNetwork.com and for mobile viewers on the iPod, iPod Touch, iPhone and iPad. Presented as part of Cartoon Network’s advertising Upfront this morning in Los Angeles, the announcement further expands the network’s TV Everywhere strategy to provide content for viewers on all screens.
“It is our commitment to the TV Everywhere strategy to let our audiences enjoy our shows whenever and wherever they want,” said Stuart Snyder, president and COO, Turner Broadcasting’s Animation, Young Adults & Kids Media (AYAKM). “Soon, viewers will be able to catch Cartoon Network anywhere and everywhere–whether they are in front of their television or maybe even at the airport waiting for a flight, we will be available for viewers to experience the live telecast seamlessly.”
TV Everywhere is an industry-wide initiative that gives subscribers to cable, satellite and telco video services access to more of their favorite full-length shows, available day after air, across multiple platforms (TV VOD, web, tablets and mobile devices) with a high-quality experience at no additional cost.