Who says you can’t teach an old dog new tricks? Click 3X does just that in a high-energy spot for the Maryland Lottery’s MONOPOLY scratch-off ticket, bringing the board game’s iconic dog to startling CGI life. Click 3X CGI Director/Creative Director Anthony Filipakis led the effort on the spot, which came to the studio via REJ & Associates, Inc., GKV.
The spot opens on the well-known Scottish terrier game piece standing placidly on a broad tabletop. As a funky beat opens up, the staid little pup springs suddenly to life, pouncing toward a pair of lottery tickets and digging up the scratchcard as though he was going after a particularly delectable buried bone. The animated animal bops across the landscape, dancing, spinning and moonwalking his way through the spot.
Click 3X created an entirely CG world for the dog, which includes virtual foreground objects such as the table, chairs and fruit bowl. The studio then combined those elements with HDRI backplates, which allowed them to seamlessly light and render the CGI environment.