Cancer 4 Cure, the latest album from alt hip-hop artist EL-P, may drop May 22, but fans of the Brooklyn rapper’s hard-charging lyrics and industrial production aren’t exactly known for their patience. To sate their hankering for the brand new tracks, fans are being treated to a series of teaser videos created for each song on the upcoming release, each directed by Timothy Saccenti from @radical.media. And when it came time to produce the eye-popping mix of CGI and live-action footage for series highlight, Drone, Saccenti turned to director Mark Szumski and his team at Click 3X for help.
Drone is a provocative dystopian trailer set against a deceptively bright world of blue skies, red roses, and a white picket fence. When what appears to be an insect buzzes on to the screen, the camera zooms close to reveal that the object is actually a tiny but technologically advanced robot drone. The next instant, a bird swoops from the sky and shreds the machine with its beak as the sky transforms into a nightmarish red-and-black storm.
“The drone had to look like it emerged from some black-op lab constructed by paranoid NSA scientists,” said Szumski. “It couldn’t look too futuristic or alien so that it wouldn’t look out of place among the rest of the teasers. It was imperative that the drone had a tremendous amount of detail because it was going to exist in a brightly lit world and be eaten by a real bird. It had to be absolutely believable once it was in the mouth of the hawk.”