Content Television Hires Matt Cooperstein To Lead Its Focus on Kids Programming

Content Television, a division of Content Media Corporation, has today announced that it has retained executive Matt Cooperstein to spearhead its renewed activity in the kids, teens and tweens programming genre. Cooperstein will report to Greg Phillips, President, Content TV and Digital and will work on both new acquisitions and sales of its portfolio of children’s programming.

Based in Content’s US office, Cooperstein will work with leading international producers and broadcasters to acquire and develop programming to expand its catalogue of kids, tweens and teen content. He will also work closely with Content’s sales teams in Los Angeles and London, led by Saralo MacGregor, Executive Vice President, Worldwide Distribution and Kathryn Rice, Senior Vice President, Sales & Acquisitions Europe, respectively, and Content’s digital department led by Executive Vice President Jonathan Ford, to drive sales of the catalogue on all platforms around the world.

Cooperstein joins Content from California-based Toonz Entertainment USA. With more than 20 years of experience launching innovative programming throughout the US and worldwide, including Wolverine, X-Men and Speed Racer :The Next Generation, Cooperstein has worked with numerous key studios and companies such as ITC Entertainment Group, Polygram Television, Universal Worldwide Television, IndieArts Entertainment and Liberation Entertainment.

The hire of Cooperstein will build on recent global successes for Content Television’s kids’ portfolio, which features innovative comedy, drama and animation. Most recent activity includes a major deal to ship a host of children’s comedy and drama to Australia’s national broadcaster ABC TV, including live action drama Even Stevens, starring Shia LeBeouf (Wall Street: Money Never Sleeps), hilarious comedy series The Assistants and BAFTA Children’s Award nominated Black Hole High.

Greg Phillips, President of Content Television said today, “We have a great line up of kids programming, but over the past couple of years we have focussed more on primetime drama and non-fiction shows. The time is right to look at and pursue both sales and acquisitions opportunities in this genre and, by combining our catalogue sales and financing resources with Matt’s excellent relationships with kids/teen/tween programming buyers and commissioning entities and his considerable expertise in developing content for the international market, we feel confident that there is huge potential for our distribution business in this market.”

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