Video Game Agreement to Include Upcoming Films Madagascar 3: Europe’s Most Wanted, Rise of the Guardians, and The Croods

LOS ANGELES–(BUSINESS WIRE)– D3Publisher (D3P), a publisher and developer of interactive entertainment software, today announced a worldwide publishing agreement with DreamWorks Animation SKG, Inc. (Nasdaq: DWA). D3Publisher has secured the licensed rights to develop and publish the video games based on the upcoming DreamWorks Animation feature films Madagascar 3: Europe’s Most Wanted and Rise of the Guardians in 2012 and The Croods in 2013.

“The upcoming video games based on the DreamWorks Animation films truly fit our commitment to making fun games that are enjoyable and accessible for the whole family across many platforms and handhelds,” said Bill Anker, vice president of business development and licensing, D3P. “We look forward to working closely with the DreamWorks Animation team to deliver an authentic and compelling gameplay experience that will take the adventures in exciting new directions inspired by the films.”

“D3Publisher has a wealth of experience in both the creative development and marketing of family friendly licensed games,” said Chris Hewish, head of global interactive for DreamWorks Animation. “This, along with their proven track record, makes them an ideal interactive partner for our next three films.”

  • Madagascar 3: The Video Game will be available in June of 2012 to coincide with theatrical release of the film on June 8, 2012 in North America. In an adventure-filled tour across Europe with a traveling circus, players can take on the role of Alex the Lion, Marty the Zebra, Melman the Giraffe and Gloria the Hippo in a journey to escape the evil clutches of crazed animal control officer Captain Chantal Dubois and return home to New York City. The blockbuster Madagascar films have captivated moviegoers across the globe and have collectively grossed over $1.1 billion at the worldwide box office.
  • Coming this holiday season 2012, DreamWorks Animation’s Rise of the Guardians is an epic adventure that tells the story of a group of heroes – each with extraordinary abilities. When an evil spirit known as Pitch lays down the gauntlet to take over the world, the immortal Guardians must join forces for the first time to protect the hopes, beliefs and imagination of children all over the world. In the video game, players will team up as the Guardians and battle Pitch to help restore the world’s belief.
  • The Croods takes us back to the beginning – to a previously undiscovered era known as the Croodacious – a time when Mother Nature was still experimenting and the flora and fauna we know today had yet to evolve. At the heart of this comically chaotic world is the Crood family, led by Grug, an over-protective father who, like all dads, is doing everything he can to hold his family together as the world around them changes at a dramatic pace. The Croods is scheduled for release in the spring of 2013.

Chris Arrant

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