SANTA MONICA, Calif., Aug. 1, 2011 /PRNewswire/ — The Little Battlers eXperience (a.k.a. “LBX“), a popular television series and franchise based on miniature customizable robots, is now heading straight for the Americas from Japan, it was announced today by Mr. Yuma Sakata, President and Chief Executive Officer, Dentsu Entertainment USA, Inc.
“The LBX project in Japan is a perfect example of how Dentsu Entertainment USA’s strategy functions in Western markets,” said Sakata. Â “TheÂ LBX content in Japan was creative and relevant for the audience, and the coordinated launch by multiple partners was perfectly executed. Â Here in the Americas, as we begin our work with ‘Western’ talent and licensing partners, we have every indication thatÂ LBX will receive the same enthusiastic reception.”
Based on a highly successful animation, toy, video game and manga franchise in Japan known as Danball Senki, the animated series came to life as a joint production effort of video game company and Danball Senki / LBX property creator Level 5 (Professor Layton, Inazuma Eleven), TV Tokyo and Dentsu Inc. with participation from toy company Bandai, publishers Shogakukan and Media Factory, and animation studio OLM (Pokemon, Deltora Quest). The series now airs on TV Tokyo Network’s coveted prime time programming block.