Richard Loomis has been promoted to the newly created position of Senior Vice President and Chief Marketing Officer, Disney Channels Worldwide, it was announced today by Gary Marsh, President and Chief Creative Officer, Disney Channels Worldwide, to whom Loomis reports. Loomis joined Disney in 2007 and most recently was the group’s Senior Vice President, Marketing and Creative. His role now expands further with the successful Disney Channels Worldwide portfolio, comprised of the kids TV ratings leader Disney Channel, the skyrocketing Disney XD channel, the fast growing programming block plus newly launched 24-hour channel, Disney Junior.
Loomis is responsible for guiding the creative marketing vision for the kid-focused, family inclusive Disney Channel, Disney XD and Disney Junior channels and brands around the world. He also oversees creative marketing support for the Disney Media Sales and Marketing team and works closely with Programming, Global Brand Marketing and Franchise Management as well as the Affiliate Sales and Marketing and Research groups, and the Radio Disney national network and its over 30 owned radio stations. In addition to overseeing the Channel Marketing teams for each brand, Loomis manages the Off Air design, Marketing Strategy and Analytics and Marketing Operations functions.
Marsh said, “With unmatched creativity, knowledge and expertise, Richard has played a pivotal role in branding the creative expressions of Disney Channel, Disney XD, and Disney Junior across the globe. Along the way, he has built a matrix of successful partnerships. This is a well-earned acknowledgement of not only the contributions he’s made to our TV and Radio platforms, but the expanding responsibilities he’s now taking on.”
Under Loomis’ leadership, the Disney Channel Marketing and Creative team received numerous PromaxBDA Awards, CTAM Mark Awards and Telly Awards for network packaging, marketing campaigns and interstitial series that air on the various Disney platforms.
Prior to joining Disney Channel, Loomis was Senior Vice President, Marketing and Brand Strategy for MTV Networks’ Comedy Central from 2004-06, a role he was promoted to after serving as Vice President, Marketing and Advertising from 2000-04. He spent the previous seven years at Nickelodeon, most recently as Vice President, Marketing and Advertising.
Loomis’ agency experience includes Account Supervisor roles at Backer Spielvogel Bates, and McCaffrey & McCall Advertising in New York. He began his career as a Media Planner at Grant/Jacoby Advertising in Chicago.
A native of Ontario, New York, Loomis is a graduate of The College of Wooster where he earned a Bachelors of Arts degree in International Relations and Business.Â He is a member of Promax, BDA and CTAM.