Disney Junior, the brand behind three of cable TV’s top five co-viewed series among parents and kids age 2-8, including the #1 series Doc McStuffins, will launch a nightly block of parent-targeted, kid-friendly short-form programming to air interstitially on the 24-hour channel Disney Junior, beginning TUESDAY, SEPTEMBER 4 (9:00 p.m.-4:00 a.m., ET/PT). Presented under the banner Disney Junior Night Light, the content is produced by Disney Interactive Family and the block is sponsored by Babble, Disney’s leading parenting blog platform. The programs will also be featured on the Babble YouTube channel and DisneyJunior.com/Nightlight. The announcement was made today by Nancy Kanter, Senior Vice President, Original Programming and General Manager, Disney Junior Worldwide.
Kanter said, “We know that Disney Junior reaches moms as well as our core audience. Our new Disney Junior Night Light programming is a nod to those moms, and dads too, who find themselves watching with their child during the later nighttime hours.” Kanter continued, “We partnered with Disney Interactive Family to provide content that parents will appreciate, yet will also feel organic to our young Disney Junior viewers.”