Highlighted by Hits Jake and the Never Land Pirates, Mickey Mouse Clubhouse, New Channel will introduce Doc McStuffins, New Editions of A Poem Is… And a Magical World of Disney Junior Movie Block
Learning and Development Curriculum Guided by Council of Leading Academics
Disney Junior, a 24-hour basic cable/satellite channel expressly for kids age 2-7 and their parents/caregivers, will launch FRIDAY, MARCH 23 (12:00 midnight, ET/PT) in the U.S., joining 28 other Disney Junior channels around the world. The announcement was made today at the Television Critics Association Press Tour in Pasadena, California, by Gary Marsh, President and Chief Creative Officer, Disney Channels Worldwide. Disney Junior was introduced as a daily programming block on Disney Channel in February 2010 and, year to year, its ratings are up 26% among Kids 2-5 and 36% among Boys 2-5.
The popular Disney Junior daily programming block will continue on Disney Channel while the new 24 hour channel will fulfill parents’ demands for quintessentially Disney programming throughout the day. The Disney Junior channel will be available via major cable and satellite providers Comcast, Time Warner Cable, Cablevision, Bright House Networks and Verizon, among others. Additional information regarding Disney Junior is available at DisneyJuniorTheChannel.com.