LOS ANGELES, Feb. 28, 2012 /PRNewswire/ –Â IMAX Corporation (NYSE:IMAX; TSX:IMX) and Universal Pictures today announced that the 3D-CG feature Dr. Seuss’ The Lorax will be released in the immersive IMAXÂ® 3D format on Friday, Mar. 2. Â The film is directed by Chris Renaud (Despicable Me) and features the voices of Danny DeVito, Ed Helms, Zac Efron, Taylor Swift, Rob Riggle, Jenny Slate and Betty White. Â Dr. Seuss’ The Lorax will open in 269 IMAXÂ® digital theatres domestically, simultaneous with the film’s North American wide release. Â The animated adventure will also open in seven IMAXÂ® digital theatres internationally, with additional runs debuting over the following weeks. Â Additional playdates will be added as pending bookings are confirmed.
Dr. Seuss’ The Lorax: An IMAX 3D Experience has been digitally re-mastered into the unparalleled image and sound quality of The IMAX ExperienceÂ® through proprietary IMAX DMRÂ® technology. Â Â With crystal clear images, laser-aligned digital sound and theatre geometry that maximizes field of view, IMAX provides the world’s most immersive movie experience.