GLENDALE, Calif., Oct. 28, 2011 /PRNewswire/ — DreamWorks Animation SKG, Inc. (Nasdaq: DWA) today announced the extension of Anne Globe’s employment agreement. As the Company’s Chief Marketing Officer, Globe will continue to have responsibility for overseeing all global marketing activity, including corporate brand-building as well as theatrical, television, and ancillary marketing efforts for all of DreamWorks Animation’s properties.
“I am thrilled that Anne is going to continue in her leadership role at DreamWorks Animation as our Chief Marketing Officer,” said DreamWorks Animation Chief Executive Officer Jeffrey Katzenberg. “Her creativity, dedication and amazingly hard work over the last 15 years have been vital to establishing DreamWorks Animation as a premiere family entertainment company.”
“As the DreamWorks Animation brand grows both in the U.S. and internationally, I look forward to working with my team in the pursuit of global marketing efforts that highlight the amazing creative work done by our artists every day,” added Globe. “It is an incredibly exciting time at the Company as we look around the corner at the many opportunities we have to build on all that DreamWorks Animation has accomplished to date.”
Globe is currently focused on the launch of Puss In Boots, which hits theaters today. Earlier this year, she oversaw the successful launch of Kung Fu Panda 2, the #1 animated movie and the fourth highest-grossing film of 2011 on a global basis. Since joining DreamWorks in 1996, Globe has created and implemented all consumer products and promotional campaigns for DreamWorks Animation’s feature films and other creative properties. Prior to joining DreamWorks, she served as Vice President of Promotions at MCA/Universal. Globe began her marketing career at The Walt Disney Studios.