CULVER CITY, Calif., June 13, 2011 — On Saturday, June 25, 2011, in celebration of the birthday of Peyo, the creator of the Smurfs (born June 25, 1928), Columbia Pictures and Sony Pictures Animation will coordinate events all over the world as part of Global Smurfs Day, a worldwide event in anticipation of the release of the Smurfs’ trip to movie theaters, it was announced today by Marc Weinstock, president, Worldwide Marketing for Sony Pictures.Â Columbia Pictures’ and Sony Pictures Animation’s The Smurfs will be released in theaters in the US on July 29, 2011.
Commenting on the announcement, Weinstock said, “There are few characters as iconic as the Smurfs — for more than 50 years, they have been icons of popular culture, appealing across generations.Â Peyo’s creation endures, and that’s why Global Smurfs Day is a fitting way to celebrate his birthday.”
On Global Smurfs Day, as participants enjoy fun Smurf-related activities in cities worldwide, they will be invited and encouraged to come to the events in Smurf costume in an attempt to set a new Guinness World RecordsÂ® title for Largest Gathering of People Dressed as Smurfs within a 24-hour period in Multiple Venues.Â The events will be synchronized around the world — this will see the most Smurfs that have ever been gathered at the same time. To achieve recognition from Guinness World Records the global events must collectively add up to more than 2,510 Smurfs. Adjudicators from Guinness World Records will be on hand in 12 cities around the world as it is expected that hundreds of participants in each city will come to the event dressed as Smurfs (white Smurf hat, white pants and shoes, and body painted blue).Â While all are being asked to arrive at the event in head-to-toe Smurf costume, each event will have Smurfs hats and blue T-shirts available.