Nickelodeon’s SpongeBob SquarePants hits the Twitter-verse once again with a virtual twist on the snail-mail post card. SpongeBob and the Bikini Bottom gang will kick off Runaway Road Trip week, tweeting photo postcards documenting their vacation-related escapades. Five all-new ‘get-away’-themed SpongeBob SquarePants episodes will air on Nickelodeon at 5:00 – 5:30 p.m. (ET/PT) every day this week.
Photos tweeted twice daily will correspond with the storyline of the day’s on-air Runaway Road Trip premiere. Featuring 10 pieces of original artwork made exclusively for Twitter, the characters will interact with one another and share commentary on their friends’ photos. Fans can follow the adventures with images and tweets by SpongeBob, Mr. Krabs, Plankton, Squidward, Patrick, Karen, Sandy, Pearl Krabs and SpongeBob’s parents, Claire SquarePants and Harold SquarePants.
Runaway Road Trip week culminates on TV with an all-new half-hour special that follows SpongeBob and Patrick as they take a family road trip with SpongeBob’s parents in A SquarePants Family Vacation, on Friday, November 11, at 5:00p.m. (ET/PT).
SpongeBob is no stranger to social media. In January, Nickelodeon broke new ground with the Facebook premiere of an original animated program, Trenchbillies, in advance of its TV debut. In July, Nickelodeon debuted an exclusive made-for-Twitter original story, The Ice Race Cometh: A Twitter Tale. Nickelodeon currently has more than 90 million fans on Facebook across all of its pages, and SpongeBob himself has amassed 28 million, more than The Beatles and President Obama.