HIT Entertainment announced that Shari Donnenfeld has been appointed to the newly created position of Head of HIT Global Brands. This appointment further supports HIT’s commitment to creating and developing outstanding children’s properties around the world.Â Donnenfeld will report into Edward Catchpole, SVP HIT Brands.
Donnenfeld is responsible for guiding the global brand and marketing strategies for existing and new properties in the portfolio of HIT Brands including Thomas & Friends, Mike the Knight, Fireman Sam, and Bob the Builder.
Previously, Donnenfeld held senior positions at Nickelodeon, The Walt Disney Company and Fox Kids Europe having begun her career at FCB advertising in New York.Â Most recently, Donnenfeld has been running a consultancy business specialising in developing strong consumer-centric brand strategies for the launch and revitalisation of children’s television, digital and publishing properties serving a client base including international broadcasters, rights owner and digital start-ups.
“Shari brings unrivalled passion and a solid track record in working with strong children’s entertainment brands and audiences,” said Edward Catchpole. “Shari will play a vital role ensuring our existing brands are well positioned for growth and that our new brands will enjoy similar success.”
Shari Donnenfeld adds, “It’s an incredibly exciting time to be joining HIT. With a portfolio of the world’s best loved children’s brands, and exciting slate of new properties now fueled by Fisher-Price, I look forward to finding new ways of launching and growing the appeal of these brands as well as their accessibility among a phenomenal global fan base.”