Los Angeles, CA — Ingenuity Engine completed extensive work on the 3D music video for “Wide Awake,” which was written for the 3D Katy Perry: Part of Me film which opened on July 5. The video was directed by Tony T. Datis of production company DNA
Ingenuity Engine delivered a wide range of shots in both 2D and 3D for the elaborate fantasy video that takes Perry on a journey through her imagination.Â “Wide Awake” begins with Perry completing the video for “California Gurls.” When she gets back to her dressing room, she falls into another world. In that magical place, she meets a younger version of herself, and the two face obstacles together while they make their way through an elaborate 3D labyrinth.
“All of the visuals we created for “Wide Awake” had to start as 3D elements,” explains David Lebensfeld, Ingenuity Engine creative director. “With fast-paced music videos like this, we generally use a lot of 2D elements and spend most of our time in compositing, but for “Wide Awake” all of the smoke, particle effects, and matte paintings had to be created in 3D and rendered for both eyes, which required significantly more work in the same tight schedule.”