KidsCo, the international children’s channel today announces two key appointments in support of the company’s global expansion push.Â KidsCo has hired a General Manager of Global Distribution as well as a Global head of Sales and Marketing, in a bid to attract the attention of Europe’s major broadcasters.
2011 will see KidsCo increase its focus on partnership deals with the larger pay tv platforms, particularly across Western Europe. As a result, KidsCo has increased its senior management team by adding, ex Disney Executive, Loïc Autret, as well as ex Group Sales Director at ESPN International, Chris Nicholls.
Loïc Autret will be tasked with leading the Global Distribution Team and extending the channel’s presence Worldwide, including Western Europe, Canada, the USA, Latin America, Japan, China and consolidating its presence in Central Eastern Europe, Russia and Asia Pacific.
Chris Nicholls will be overseeing KidsCo’s Global Advertising and Sponsorship, instigating localised media opportunities, pan regional sponsorships, and advertiser funded programming across KidsCo’s linear, IPTV andÂ related media platforms. In addition to distribution growth,Â Chris will also be focusing on maximising audience size, appealing to brands targeting kids and mums.
Paul Robinson, CEO at KidsCo, comments: “This year our mission is to not only increase the number of countries currently airing KidsCo’s exclusive, classic and original content, but to really focus on breaking into the top three global kids TV channels, while at the same time increasing revenue via advertising platforms. We are delighted to be welcoming such talent into the KidsCo family and as a team we are really excited about the next six months. As we develop and grow, we look forward to seeing the benefits of both adding new members of staff and developing our existing teams.”