Over the years Calabash Animation has taken Lucky the Leprechaun — the beloved brand icon for General Mills’ Lucky Charms cereal — on an amazing number of adventures. But none quite like their latest ad, “Everybody Flies” (:30), which finds Lucky animated in 3D for the first time ever. The ad was created by agency Saatchi & Saatchi, New York.
While previous Calabash animated Lucky Charms ads have featured a lot of CG environments and special effects, “Everybody Flies” marks the first time the Lucky character himself has been animated in 3D. This, according to Executive Producer Sean Henry, was a timely “evolutionary” update for a beloved character, and one that the Calabash artists wanted to get just right.
“Today’s kids are more familiar with CG animation than they are with the classic 2D animation that we grew up with,” Henry says. “There are high expectations because the medium itself offers such amazing potential. We thought CG was a perfect fit for Lucky and would enable us to bring this rich fantasy world to life in a way that we have always imagined in our heads. Adapting the characters into 3D enabled us to do camera and lighting effects that are very difficult and expensive to achieve in 2D.”