The VFX wizards at MPC recently teamed up with Skunk directing team Ne-O via DDB NY to conjure an army of magical little blue-suited folks for a New York Lottery spot. The studio handled color grading and all VFX work.
The Arrival opens on a day just like any other, as a man travels from the suburbs to the city for work. But wait — what’s that behind the bushes? Peaking over the subway rail? Riding by in a city bus? Why it’s Little Bit of Luck, the beloved NY Lottery character and he’s back with some friends. There are now multiple Little Bits of Luck to reinforce that there are nearly a million New York Lottery winners a day. So now there’s a little bit of luck for everyone.