Toronto, Canada — Nelvana Limited announced today that is has acquired Chorion‘s Silver Lining Production Limited’s interest in the preschool property Max & Ruby. Nelvana now has the complete worldwide TV production and merchandise licensing rights to the brand.
Max & Ruby continues to be one of the most popular book series and animated TV programs for preschoolers. Over three million Max & Ruby books from internationally acclaimed author and illustrator Rosemary Wells have been sold to date. It’s a top-rated TV series in the U.S. on Nickelodeon and in Canada on Treehouse, and new episodes are in production. Max & Ruby DVDs from Nickelodeon Home Entertainment have sold over 2.9 million units in the U.S. alone, and KOBA Entertainment recently completed a successful North American tour of the Max & Ruby live show.