Toronto, Canada — Corus Entertainment’s Nelvana Enterprises announced the appointment of respected industry veteran Andrew Kerr to Head of Consumer Products, The Americas and Australasia, effective immediately.
Kerr brings over 14 years of international industry experience in licensing, consumer products and marketing, and will be responsible for strategy, brand management and development for Nelvana properties including Beyblade, Babar, Franklin and Max & Ruby. Kerr will oversee worldwide home entertainment, as well as consumer product licensing in The Americas and Australasia.
Kerr will report to Colin Bohm, Managing Director, Nelvana Enterprises.
“We are thrilled to have Andrew join our team at Nelvana,” said Bohm.Â “Andrew brings a unique and valued set of experiences and skills to our company and our brands.”
“I’m excited to work with the team at Nelvana and its stable of great brands,” said Kerr. “I look forward to helping expand upon the international success of properties such as Beyblade, as well as those that are poised to break out in the global marketplace.”
Previously, Kerr was Executive Vice President, Consumer Products and Marketing, International, with Entertainment Rights/Classic Media in London, overseeing brand marketing and consumer product licensing for more than 100 brands, including Postman Pat, Tinga Tinga Tales, Guess with Jess and many others.
Prior to this role, Kerr was Executive Vice President, Global Licensing and Marketing at Ragdoll Ltd. overseeing all global licensing and marketing initiatives including oversight and management of the Teletubbies brand and creating brand ID and marketplace positioning strategies for In the Night Garden. He also opened Ragdoll’s first international office.Â Prior to Ragdoll, Kerr held senior marketing and licensing managerial positions for a number of entertainment and consumer product companies.
Kerr will be based in Toronto at Nelvana Enterprises’ offices at Corus Quay beginning early this year.