Rainbow today announced that Nickelodeon has secured international broadcast rights for PopPixie for Nickelodeon channels in the UK, Germany, Scandinavia, Benelux, South East Asia, Australia, New Zealand, Latin America, Eastern Europe, CIS, and Africa.
Iginio Straffi, CEO and founder of Rainbow said, “We are extremely pleased to enter such a broad deal with Nickelodeon for PopPixie as they really are the ideal broadcasting partner for this kind of property. We feel very confident that the success PopPixie has achieved so far, both in TV ratings and licensing will be even greater with this multi-territory deal.”
PopPixie (52 x 13) is Rainbow’s latest 4-10 year old animated comedy featuring the charming Pixies, first introduced as ancillary characters in Winx Club series 2 in 2007. They generated such a strong fan base (and huge licensing revenues) that they’ve ended up becoming the stars of their very own dedicated show. Launched across Europe in 2010 the Pixies once again achieved instant results, especially amongst its core audience of 4-6 year olds: the show attained peak ratings of 45% on France 3 (October 2010), 58% on Spain’s Clan TV (October 2010) and 58% on TVI Portugal (November 2010).