NEW YORK, March 10, 2011 – Nickelodeon, the number-one entertainment brand for kids, has ordered 125 new episodes of the network’s top-rated preschool series, including new episodes of the latest hits Bubble Guppies, Team Umizoomi and The Fresh Beat Band and new episodes of the groundbreaking series Dora the Explorer. The network, which is home to four of the top five preschool shows on all TV—including top-ranked Bubble Guppies– has also ordered new seasons of Yo Gabba Gabba!, Max & Ruby and Olivia.
“Over the years, our preschool shows have introduced a wide range of educational concepts, from Spanish and Mandarin language and culture to mathematics and music,” said Brown Johnson, President, Animation, Nickelodeon/MTVN Kids & Family Group. ”All have found that magic mix of educating and entertaining our audience, and we’re excited to continue creating content with great storytelling, that delivers on our commitment to give kids and parents what they really want.”
In addition, Nickelodeon in conjunction with media content company Chorion (Olivia, Max & Ruby) and publisher Frederick Warne & Co. (owners of the Beatrix Potterâ„¢ property), is in production on 26 episodes of the brand-new animated preschool series The Tales of Peter Rabbit. Slated to air in 2012 on Nickelodeon and Nick Jr., the series will feature many of the beloved and iconic Beatrix Potter characters, including Peter Rabbit and Benjamin Bunny.