Nickelodeon ended the month with a solid ratings performance, posting a winning week (4/23/12 – 4/29/12) as basic cable’s top total day network with kids 2-11 (2.3/818,000) and total viewers (1.5 million). The weekly win was fueled by a strong performance by The Legend of Korra, which drew 4 million total viewers with its Saturday morning (April 28 11 a.m. ET/PT) new episode.
A new episode of iCarly, “iHalfoween” premiered on Saturday night (April 28, 8 p.m. ET/PT) and drew 2.9 million total viewers, ranking as the number-one program for the week with tweens 9-14 (5.6/1.2 million). In “iHalfoween” the iCarly gang implements a half-year Halloween celebration. However, their bright idea gets crashed when Nevel returns to his old tricks and shenanigans causing the party to spin out of control.
Nick’s digital nets also had solid performances, with Nicktoons posting double-digit increases with key kids 6-11 (+28%) and tweens 9-14 (+22%). The net’s performance was driven by the premiere of Wild Grinders, (Friday, April 27, at 7p.m. ET), which drew 399,000 total viewers and posted double-digit increases over last year with kids 6-11 (1.1/152,000, +38%) and tweens 9-14 (.8/106,000, +60%). Wild Grinders is a 26-episode half-hour new animated series inspired by skateboarding pro Rob Dyrdek’s real-life experiences and follows the adventures of a group of friends bonded by their love of the exciting sport. Following the premiere, Wild Grinders will air regularly on Fridays at 7:00 p.m. (ET) on Nicktoons.