NEW YORK—July 12, 2011— Nickelodeon’s The Fairly OddParents scored a top-ranking 5.8 million total viewers this week with the premiere of A Fairly Odd Movie: Grow Up, Timmy Turner! (Saturday, July 9, at 8 p.m. ET/PT) . The telecast, basic cable’s top show this week, also ranks as the number-one original TV movie on basic cable with kids and total viewers this year.
Starring Nickelodeon favorites Drake Bell ( Drake & Josh), and Daniella Monet ( Victorious ), the hour-long original scored basic cable’s top spot for the week with total viewers and is the number-one program across broadcast and basic cable with all kid demos. The movie had double-digit gains across every demo, averaging a 8.1/2.9 million K2-11 (+80%), 9.9/2.1 million K6-11 (+74%) and 8.7/1.8 million T9-14 (+85%). A Fairly Odd Movie: Grow Up, Timmy Turner! also bested the closest competitor in the 8-9 p.m. timeslot by triple-digits with kids 2-11 (+138%), kids 6-11 (+111%) and tweens 9-14 (+164%).
Since its debut in March 2001, The Fairly OddParents has consistently ranked among Nickelodeon’s top programs. In 1Q11, The Fairly OddParents reached 17.2 million kids 2-11 and 50.7 million total viewers.