Los Angeles, CA — Pixomondo joined forces with Chinese advertising agency Interone Beijing (a BBDO agency) to create the latest viral spot, “Faster Than Disaster,” for MINI China. The quirky 1:51 viral features a mostly hand drawn, 2D animated stage environment that irreverently displays scenes illustrating how a MINI is ideally suited to outrunning an impending apocalypse. Asteroids, ancient Mayans, a giant shark, a dinosaur and aliens and are just a few of the colorful characters that appear on screen.
Pixomondo, along with Interone’s Executive Creative Director Georg Warga, reimagined the initial client briefing, developing the playful and wacky aesthetic of the story that still aligned with what the client and agency were looking for creatively and within budget. With a production timeline of approximately six weeks, Pixomondo produced the entire piece from beginning to end, including animation and visual effects. The spot marks the third collaboration between Interone Beijing and Pixomondo under the Art Direction of Aslan Malik.
“I’ve done several jobs for MINI over the last few years and they are great to work with because they are a fearlessly creative brand unafraid of exploring new ideas,” said Malik. “Working with Pixomondo has been fantastic as well. The last MINI spot we did together was the most fun I have had on a job so naturally I wanted to work with them again on this project. We have great chemistry and a high level of trust which makes my job much easier — especially when juggling time zones to keep the project running smoothly.”