Toys“R”Us stores nationwide and Toysrus.com will offer fans an exclusive opportunity to purchase Angry Birds Rio plush through Fall 2011. The line features both 5” and 8” plush with sounds derived from the characters in the Angry Birds Rio app.
“It’s a partnership that just makes sense,” said Robert Marick, Executive Vice President of Fox Consumer Products. “The consumer market has already gone crazy over the Angry Birds app, and now fans who have also enjoyed the hit sensation RIO can have the best of both worlds.”
Capitalizing on the considerable success of Rio, which grossed $473 million worldwide at the box office this year, Fox Consumer Products has seen an enormous consumer response to its Rio merchandise line, which launched in April and features video games, toys, books and more.
Angry Birds has quickly evolved from an addictive mobile application to a merchandising phenomenon. Since its release in 2009, the game has been downloaded more than 300 million times, becoming the most successful app of all time. Its worldwide popularity is now being catapulted by Rovio into various areas of consumer products, including plush, figurines and apparel.
Fox and Rovio partnered to create Angry Birds Rio, the next game and chapter in the Angry Birds franchise, which launched in March 2011. Angry Birds Rio is now available on app stores worldwide.
“Angry Birds Rio has really been a special partnership for us, and the response from Angry Birds fans has been incredible,” said Mikael Hed, CEO of Rovio. “We are proud and excited to continue our collaboration with Fox, and plan to create more delightful experiences and products in the future.”
The introduction of the Angry Birds Rio plush line from Commonwealth Toy is only the beginning. There are plans to introduce additional Rio characters to the line and expand the co-branded line to vinyl figures and other product forms.
“This is far from the last product being released by these two brands,” Marick said. “We intend to continue what we believe is a very productive and mutually beneficial partnership.”