Century City, Calif. (Aug. 2, 2011) — Birds of a feather will once again flock together as the blockbuster 3-D animated comedy adventure Rio and the phenomenon that is Angry Birds match up for a line of co-branded plush. The plush will add to an exclusive toy line for Rio already in place at Toys“R”Us stores nationwide and online at Toysrus.com, featuring the film’s most beloved characters — Blu, Jewel, Nigel, Pedro and Nico — designed in the unmistakable fashion of Angry Birds Rio. The plush, developed in partnership with Rovio’s primary toy partner Commonwealth Toys, will be available exclusively at Toys“R”Us stores beginning in mid-August.
Additionally, on August 2, Fox Home Entertainment will release Rio on Blu-Ray and DVD.Â Included in the Blu-Ray and DVD release, Fox Digital and Rovio will offer a clue granting fans access to 15 new and long-awaited levels of Angry Birds Rio, the record-breaking app from which fans downloaded ten million games in ten days. The app has now been downloaded over 60 million times.
Toys“R”Us stores nationwide and Toysrus.com will offer fans an exclusive opportunity to purchase Angry Birds Rio plush through Fall 2011. The line features both 5” and 8” plush with sounds derived from the characters in the Angry Birds Rio app.