Rubicon Group Holding Pacts With MEG on “Monster In My Pocket”

RGH Acquires Worldwide Rights to Popular Boys IP for Development of Consumer Products and Digital Media on All Platforms

LICENSING EXPO 2012: LAS VEGAS – (June 14, 2012) - Rubicon Group Holding (RGH) has acquired worldwide licensing, merchandising and digital media rights to the popular Monster In My Pocket® brand of collectible monsters for boys from MEG, creator and owner of the intellectual property; it was jointly announced today by RGH Executive Director, North America, David Corbett and MEG CEO Joe Morrison.

As a result of the agreement, RGH will create a global brand strategy for the IP, which includes developing and producing a broad range of animated Monster In My Pocket® content for theatrical and television distribution, DVDs, game platforms, apps, and online and social media. The new content will be supported with a comprehensive licensing and retail development program. MEG retains master toy license rights to the property.

“We are pleased to be working with MEG and welcome the opportunity to expand our reach in the digital marketplace with creative new content for the Monster In My Pocket® franchise,” said Corbett.

“Our new association with MEG perfectly supports our corporate goal to partner with high profile companies on well established brands that will benefit from RGH’s proven expertise in producing the highest quality animation to achieve global success. This is an important new partnership for RGH and we look forward to a long and profitable association with MEG,” said RGH CEO Randa Ayoubi.

Monster In My Pocket is an iconic brand, based on famous, well-known ‘real’ monsters,” said Morrison. “It’s an evergreen brand that has a very active worldwide ‘monster-geek’ fan base. We are delighted to partner with RGH to bring innovative new content across all media platforms to monster lovers around the world.”