The AAS brings together four regional screen agencies — Korea Creative Content Agency, Multimedia Development Corporation of Malaysia, Media Development Authority of Singapore and Screen Australia — to assist producers of animation in the Asian region to find finance and co-production partnerships for their projects.
“This is an ideal opportunity to support producers to build complementary and collaborative international relationships in our region,” said Screen Australia’s CEO, Ruth Harley. “We’re looking forward to working together with our sister organisations in Malaysia, South Korea and Singapore to create new opportunities in children’s programming.”
The AAS will provide a platform for animation producers to present two types of projects to potential co-producers, broadcasters and distributors — partially-financed projects seeking production finance, and projects in development seeking market feedback and financing interest.
The event will be attended by regional broadcasters and producers. A number of international distributors and broadcasters from Europe and North America will also attend.
Kim Dalton, Director of ABC Television, said, “ABC Television is delighted to support this initiative to assist Australian animation producers in securing Asian co-production and financing partners for their projects. We believe that Asian partnerships are key to maintaining the supply of quality animation for our children’s audience on both our digital channels, ABC3 and ABC4Kids, in the future.”
The Canadian publishing and event-organising company Brunico (operator of two other international television events — Kidscreen for kids television and Realscreen for factual television) has been appointed as the Event Services Partner for the AAS.
Information about submitting projects to the AAS will be available from Screen Australia later in the year.