NEW YORK — July 7, 2011 — Nickelodeon’s SpongeBob SquarePants will flood the Twitter-verse with the first-time-ever debut of an original story created exclusively for the social networking site. The Ice Race Cometh: A Twitter-Tale , was conceived and developed for Twitter by the SpongeBob SquarePants writing team and will run from Tuesday, July 12, to Friday, July 15. The story will be told via multiple tweets and images throughout each day to set scenes and advance the action involving SpongeBob and his friends as they prepare for The Bikini Bottom Great Sleigh Race. The Ice Race Cometh serves as a prequel to “Frozen Face Off,” the brand-new, prime-time SpongeBob television episode, premiering Friday, July 15, at 8:00 p.m. (ET/PT) on Nickelodeon.
“SpongeBob’s fan base is so broad that about a third of its audience is adults, so we wanted to extend the show’s magic to new places like Twitter so those fans can experience it,” said Roland Poindexter, Senior Vice President of animation and current series, Nickelodeon. “SpongeBob is already a big deal in the social media space, with 25 million Facebook fans, and we hope his Twitter debut will drum up some extra excitement for all the people who love him and the show.”