Los Angeles, CA — Bi-coastal production company Stardust recently delivered a 10-spot campaign from Corona promoting their sweepstakes to send several lucky fans on a trip to a prime football destination. Stardust was recruited for the project via agency Pereira & O’Dell to develop a package of fast-paced, high-energy animated shorts in a contemporary hand-drawn comic style.
The campaign celebrates the start of the football season and features over eleven minutes of original animation that echo the film’s humor and the signature rapid-fire delivery of narrator Jon Gruden. Each of the ten spots is just over one minute long, and extols the football cred of cities that include: Chicago, Dallas, Green Bay, Knoxville, New York, Oakland, Philadelphia, Pittsburgh, Tampa Bay and New Orleans, all of which are destinations in Corona’s “Find Your Beach For the Game” sweepstakes. The spots debuted last week on Facebook, YouTube and via an online media buy.
“Working with Stardust was truly a creative collaboration,” said Kathy Zembera, Interactive Producer, Pereira & O’Dell. “We loved what they brought to the table visually and stylistically, playing up the humor in the voiceover and developing a clean, sophisticated animation style that is perfect for the target audience that we’re reaching out to with this campaign.”