Susan Shipsky has been named vice president, production for Turner Broadcasting’s Animation, Young Adults and Kids Media’s (AYAKM) Creative Group, it was announced today by Michael Ouweleen, senior vice president and group creative director for AYAKM’s Creative Group, which encompasses both on-air and off-channel creative departments.
In her new role, Shipsky will be responsible for overseeing all video, print, special event and digital production and post-production for Cartoon Network, Adult Swim and Boomerang sponsorship and collateral material.Â She also will supervise all on-air branding, promotion production and post-production for Cartoon Network and Boomerang.Â Shipsky will serve as communication point-person between departments for all production-related requests involving marketing, public relations, research, advertising sales, Turner Studios, Williams Street Studios and external production companies.Â Additionally, she will analyze and manage budgets, track spending trends and oversee booking, production and post-production for live shoots for all network priority promotions, specials and weekly packaging.
Shipsky will be based in Atlanta and report directly to Ouweleen.
“Susan has great production chops in both live action and animation, combines TV and digital experience, has great management skills and has actually served as an informal mentor to many of our staff for more than ten years,” said Ouweleen.Â “We’re very excited that we now get to work with Susan day in and day out.”
Shipsky comes to Turner Broadcasting from MaxMedia, a full service creative digital studio where she served as vice president of business development.Â Among her accomplishments, she helped create a broadcast division for the company, leading a team of motion designers and animators to provide strategic, creative and technical expertise in interactive marketing across all digital platforms.Â Prior to this, Shipsky was partner and executive producer at Primal Screen, a design and animation studio that primarily serves on-air departments at cable networks.Â While there, she hired, supervised and trained all staff producers as she worked with creative directors and art directors on all phases of production.Â She also handled business development, securing new clients to execute branding initiatives for new and existing cable networks, create original content for broadcast and on-line applications, and design original interstitial and marketing campaign content.
Earlier in her career, Shipsky was an account executive at Magick Lantern, a full service production facility offering editorial, design, CGI and audio services.Â There she developed new business and collaborated with creative teams on new project strategies.Â Before this, she was a sales executive at Crawford Communications, a full service post-production house offering editorial, audio, film transfer, design & special effects, satellite transmission, production stages and graphics.
Shipsky earned a bachelor’s degree in radio/TV communications from Ohio University in Athens, Ohio.Â She is an active member of Women in Cable & Telecommunications (WICT) and of PromaxBDA, the international association of entertainment marketing professionals.