(Toronto, ON, November 11, 2010) — Is Bugs the most beloved or does Tweety take the cake? TELETOON Retro has launched a national awareness campaign in English Canada to increase familiarity and viewership of the classic cartoon channel and its programming among parents, kids and adult fans. The campaign is centered around a newly launched TELETOON Retro Hall of Fame concept that invites consumers to vote for their top five Retro characters of all time.
“We have found that classic cartoons resonate with adults and children alike, making TELETOON Retro widely appealing to a co-view audience,” said Karen Touma, Director, Marketing, TELETOON Canada inc. “By introducing the TELETOON Retro Hall of Fame, we can directly connect with our viewers by letting them share their passion for cartoons and cartoon characters. We are already seeing incredible engagement through our recently launched TELETOON Retro Facebook page which has garnered over 5000 fans in just over a week.”
The TELETOON Retro Hall of Fame campaign searches for the top five TELETOON Retro characters by encouraging fans to vote for their favourite TELETOON Retro characters of all time on www.teletoonretro.com, while also giving them a chance to win a trip for four to see Bugs Bunny at the Symphony in one of several North American cities (valued at $6,000). With voting closing on December 6, the five characters with the highest number of votes will become the inaugural inductees into the TELETOON Retro Hall of Fame. The event will culminate with each of the top five characters being featured in their very own 24-hour programming marathon during Boxing Week on TELETOON Retro.