Andy Powell of London-based th1ng, mixed media and animation production company, has directed a new TV commercial for McDonald’s in Spain.
The 20” TV spot, commissioned by agency TBWA Madrid, celebrates McDonald’s 30th anniversary in Spain featuring its latest installation of the classic McDonald’s Monopoly game. The commercial Cake is a 3D simulation of the board game animated into a party theme. Click here to watch: http://www.th1ng.com/Director.aspx?DirectorId=1#
Set on a giant birthday cake, Mr Monopoly takes the center stage to reveal the many prizes to be won. As the animation unfolds the camera navigates through the game to showcase its key promotions. Ranging from electronic gadgets to travel perks we see them popping up onto the board animated into various effects. Rows of mobile phones, TVs and consoles fall backwards, line up or drop on parachutes all roller-coasting through colourful confetti and fireworks. The ad ends with Mr Monopoly presenting a “spend me” credit card before closing off with an anniversary strapline and a McDonald’s logo.