HOLLYWOOD, CA, August 17, 2011 — The legacy and creativity of Chuck Jones, one of animation’s pioneering director-producers, will be brought to life with the opening of The Chuck Jones Experience, an interactive exhibit at Circus Circus Las Vegas designed to “Educate, Inspire & Entertain” people of all ages. The attraction will celebrate its grand opening in mid-October with a press conference featuring some of animation’s brightest stars.
A four-time Academy Award-recipient, Jones created some of today’s most beloved and enduring animated characters including Wile E. Coyote, Road Runner and Pepé le Pew among many others. In 1999, with the establishment of the Chuck Jones Center for Creativity, Chuck Jones envisioned a time when people of all ages could explore their creativityâ€¦when all ideas would be welcome, when inspiration would be nurtured without prejudice, and creativity would blossom and grow. The Chuck Jones Experience, utilizing the art, writings and films of Jones, will nurture that spirit of creativity in an environment that is playful, lively, inspirational and educational. The project is being developed by Jones’ grandson, Craig Kausen, Jones’ daughter, Linda Jones Clough, and a group of Chuck Jones fans who have believed in and supported its creation for years.
“My grandfather said that if you provide the right materials and an environment of love, creative magic will come out of young people,” said Kausen. “The Chuck Jones Experience will provide kids, and animation fans of all ages, with an extraordinary place to not only learn about the art of animation, but to discover the creativity and magic that’s inside us all. We are thrilled to kick off Chuck’s Centennial year with the opening of this exciting new venture.”
The Chuck Jones Experience is a nearly 10,000 square-foot destination. At its entrance is the 1,000 square-foot glass-enclosed Chuck Jones Center for Creativity class room where creative art projects will be encouraged and guided by teachers from the field of animation and the arts. Heading inside, your first stop is the Chuck Jones Theatre, designed to simulate a 1930s-style movie theater. There, you’ll meet Chuck Jones via a short film, introduced by one of his characters, the Connecticut Cat.
Moving on, you’ll walk down a virtual street surrounded by many of Jones’ most memorable characters and a timeline of his extraordinary life. Next, you’ll arrive at a re-creation of Jones’ studio, where you’ll see how he worked, and discover what inspired him to create his beloved characters. From there, you‘ll enter the “How Do You Measure Up?” room where 3-D characters are on display. You’ll learn more about how characters are developed and experience some of the original key drawings Jones drew during the creation of these characters.
Continuing along, you can view some of Jones’ fine art work from various periods in his life and see classic photos of him, his fellow animators and his family. This leads into “Animation Alley,” a multimedia wall where animation pieces are on display from the permanent collection of the Chuck Jones Center for Creativity and from other animation studios and collections.
Finally, you’ll arrive at the Acme Workshop, where you can create your own sound effects and voiceovers for a Chuck Jones cartoon at the Chuck Jones Experience Foley Stage. You can commemorate your experience forever at the Chuck Jones Experience Gift Shop with a variety of creative gifts and souvenirs.
“My father knew that creativity was the key to any innovation and breakthrough and therefore it must be encouraged and supported in order for society to succeed,” added Jones Clough. “It has been our family’s dream to develop locations where creativity could flourish. We established the Chuck Jones Center for Creativity in Orange County, CA, as a first step in bringing this vision to life. The opening of The Chuck Jones Experience represents a delightful next step in making creativity accessible to everyone, whether they’re visiting Las Vegas, or living nearby.”
“We are pleased to be joining forces with such a great partner as Circus Circus to make this project a reality,” continued Kausen. “Creative inspiration can be achieved in a very short time and being on vacation is a perfect time to tap into it. Circus Circus is well known for the fun and wonderment it inspires in guests, and it’s a crossroads for travelers from around the world. These qualities make it a great location for The Chuck Jones Experience.”
“The Chuck Jones Experience is an exciting addition to our assortment of family-friendly entertainment offerings at Circus Circus and we are honored to become home to such a fascinating interactive attraction,” said Don Thrasher, president and chief operating officer of Circus Circus. “This experience is unlike anything else in Las Vegas and it is certain to create hours of fun and enlightenment for guests of all ages.”
“Speaking on behalf of the Chuck Jones Center for Creativity, I am very excited that the programs which have been so successful here will be accessible by a much broader group of people at The Chuck Jones Experience,” said Tracy Tanner, president of the Chuck Jones Council for Creativity.