A music competition for kids, family game shows based on iconic, beloved brands, and an animated Warren Buffett are among the nine new original programs that will join ten returning popular series with new episodes in the 2011-2012 program lineup on The Hub television network, a destination for kids and their families. Announcement of the network’s continued ambitious strategy of original programming – which includes 425 half-hours of new production, on a single network in one television season — was made by Margaret Loesch, President and CEO, The Hub, in advance of the network’s upfront meeting with advertisers in New York Thursday evening.
The Hub, a joint venture of Discovery Communications and Hasbro, Inc., was re-branded on October 10, 2010, and is available to 60 million U.S. cable and satellite households.
“In the short period of time we’ve been a newly branded network, we’ve seen that our strategy of providing quality, engaging entertainment to kids and their families – in an environment where they can watch and enjoy programs together — is exactly the right space for us,” said Ms. Loesch. “We have a tremendous advantage with strong, proven brands, and we are working with some of the best creative minds to bring those brands to life across multiple platforms and also to create new properties that will become future brands. The programs that we are announcing today will add strength, dimension and excitement to a schedule that is already resonating with viewers and building an extremely loyal audience.”