“The Legend of Korra” Draws 4.5 Million Viewers, Ranks as Basic Cable’s Number-One Kids’ Show and the Top Animated Series for the Week

NEW YORK – April 17, 2012 - Nickelodeon‘s highly anticipated premiere of The Legend of Korra (Saturday, April 14, 11a.m. ET/PT), scored a strong 4.5 million total viewers, ranking as basic cable’s number-one kids’ show and top animated program for the week with total viewers. The series, which continues the mythology of the beloved animated franchise Avatar: The Last Airbender, also posted double and triple-digit increases across all kid and tween demos, averaging a 5.7/1.2 million K6-11 (+36%), 6.3/1.3 million T9-14 (+125%) and 5.5/1.9 million K2-11 (+17%). The Legend of Korra also ranks as the network’s most-watched animated series premiere in three years.

This past February, Nickelodeon created “Korra Nation,” an online program for The Legend of Korra superfans clamoring for details and new fans just discovering the property. There was a 750% increase in daily social chatter over the first seven weeks since launch, and the series peaked at 2.2 million mentions on March 24, earning more chatter than the season premiere of Mad Men, according to SocialRadar. The first episode of the series was featured on iTunes, Xbox, Playstation, Amazon, VOD and Vudu in advance of its on-air premiere, and was downloaded and streamed more than 500,000 times. The Legend of Korra has been the number-one kids’ TV season for the past 10 days, and has been in the top ten TV season list on all of iTunes.

The Legend of Korra takes place 70 years after the events of Avatar: The Last Airbender and follows the next Avatar – a girl named Korra who is from the Southern Water Tribe. With three of the four elements under her belt (Earth, Water and Fire), Korra seeks to master Air. Her quest leads her to Republic City, the modern “Avatar” world that is a virtual melting pot where benders and non-benders from all nations live and thrive. Korra quickly discovers that the metropolis is plagued by crime as well as a growing anti-bending revolution that threatens to rip the city apart. Under the tutelage of Aang’s son, Tenzin, Korra begins her airbending training while dealing with the dangers at large. The Legend of Korra will air regularly on Saturdays at 11:00 a.m. (ET/PT) on Nickelodeon.


  • http://animatedlane.com jwlane

    Chris, could you link to or mention the actual actual animation production company being used by Nick. Of course it may be available and I just can’t find it here. I haven’t watched a lot of this franchise, but I have seen enough to appreciate the work that was done on the story/art concept side. If I were a kid I would be all over this.

    The concept of the ‘full court press’ certainly isn’t unknown at NickToons. It would be interesting to see what their ratings success did for their ad rates. That rumbling sound must be trucks hauling money.

    • Superstarseven

      Studio Mir

  • http://moo-cartoon.blogspot.com MooCartoon

    Click here to read my initial impressions of The Legend of Korra: http://moo-cartoon.blogspot.ca/2012/04/legend-of-korra-first-impressions.html

  • chrisarrant

    Jwlane: At this time, CB-Biz is just to run the press releases “as is.” Fellow commentor Superstarseven says Studio Mir does the animation.