NEW YORK – April 17, 2012 – Nickelodeon‘s highly anticipated premiere of The Legend of Korra (Saturday, April 14, 11a.m. ET/PT), scored a strong 4.5 million total viewers, ranking as basic cable’s number-one kids’ show and top animated program for the week with total viewers. The series, which continues the mythology of the beloved animated franchise Avatar: The Last Airbender, also posted double and triple-digit increases across all kid and tween demos, averaging a 5.7/1.2 million K6-11 (+36%), 6.3/1.3 million T9-14 (+125%) and 5.5/1.9 million K2-11 (+17%). The Legend of Korra also ranks as the network’s most-watched animated series premiere in three years.
This past February, Nickelodeon created “Korra Nation,” an online program for The Legend of Korra superfans clamoring for details and new fans just discovering the property. There was a 750% increase in daily social chatter over the first seven weeks since launch, and the series peaked at 2.2 million mentions on March 24, earning more chatter than the season premiere of Mad Men, according to SocialRadar. The first episode of the series was featured on iTunes, Xbox, Playstation, Amazon, VOD and Vudu in advance of its on-air premiere, and was downloaded and streamed more than 500,000 times. The Legend of Korra has been the number-one kids’ TV season for the past 10 days, and has been in the top ten TV season list on all of iTunes.