LOS ANGELES, Aug 26, 2011 (BUSINESS WIRE) — RealD Inc. and Walt Disney Pictures are celebrating the release of the animated classic “The Lion King” for the first time in 3D with limited-edition, Simba-themed RealD 3D kids’ glasses. Featuring movie-themed colors and a picture of the cheerful and feisty lion cub Simba, the collectible RealD 3D glasses will be distributed at theatres free of charge with the purchase of a child’s ticket to see “The Lion King” in 3D. Simba-themed RealD 3D glasses are available exclusively at RealD 3D-equipped theatres in North America beginning September 16th while supplies last.
“‘The Lion King’ is an animated classic that a new generation will be able to experience like never before when it’s shown in theatres for the first time in fully immersive RealD 3D,” said Joseph Peixoto, President, Worldwide Cinema at RealD. “I can’t think of a better way for kids to get in on the fun than with their own pair of Simba-themed RealD 3D glasses that they can take home as a reminder of Disney’s epic story about the cub that would be king.”