“The Looney Tunes Show” Premieres #1 on Cartoon Network Among All Boys Demographics
Cartoon Network’s Tuesday night (May 3) series premiere of The Looney Tunes Show (8 p.m.) charted as basic cable’s #1 program in its time period among all boys demos, and propelled the network’s entire Tuesday night early evening line-up (7-9 p.m.) to #1 on all TV among boys, according to Nielsen Media Research. The newest animated comedy from Warner Bros. Animation also earned double and triple-digit delivery and ratings gains across all kids demos vs. the same time period last year. Nearly 2.5 million viewers in total caught the Tuesday night, May 3 premiere of The Looney Tunes Show.
The Looney Tunes Show serves as anchor to a new night of original and acquired comedy animation on Cartoon Network, extending the network’s current #1 ranking on Monday nights among boys. Further highlights of The Looney Tunes Show’s premiere performance highlights, compared to the same 2010 time period, include the following:
· Kids 6-11 delivery (877,000) increased by 86%, and ratings (3.5) by 84%
· Kids 2-11 delivery (1,264,000) increased by 59%, and ratings (3.0) by 58%
· Kids 9-14 delivery (656,000) increased by 177%, and ratings (2.7) by 170%
· Boys 6-11 delivery (661,000) increased by 100%, and ratings (5.2) by 100%
· Boys 2-11 delivery (876,000) increased by 56%, and ratings (4.1) by 52%
· Boy 9-14 delivery (490,000) increased by 202%, and ratings (3.9) by 200%
· Total Viewers 2+ delivery (2,462,000) increased by 89%
Propelled by The Looney Tunes Show premiere, Cartoon Network’s overall weekly early evening (7-9 p.m.) delivery and ratings also expanded across all kids demos vs. the same time period last year–kids 6-11 delivery (559,000) increased by 8% and ratings (2.3) by 10%, kids 2-11 delivery (849,000) increased by 9% and ratings (2.0) by 5%, and kids 9-14 delivery (382,000) increased by 11% and ratings (1.6) by 14%.
Screen icons Bugs Bunny and Daffy Duck are back as stars of The Looney Tunes Show, an all-new modern comedy series from Warner Bros. Animation featuring favorite Looney Tunes characters. Fresh designs coupled with a vivid, contemporary animation style enhance the timeless wit and charm that make these classic characters so beloved around the world. Bugs and Daffy haven’t changed–but their living situation has. Bugs is as brazen, sarcastic and ahead-of-the-game as ever, and Daffy, despite his narcissistic, sociopathic and paranoid tendencies, is Bugs’ best friend and seemingly permanent houseguest. No longer confined to seven-minute shorts, their larger-than-life personalities (and egos) offer an irreverent, comical take on our modern world and introduce a whole new realm of possibilities. Now Bugs and Daffy can wreak as much havoc at the grocery store or the DMV as they once did in the forest.
The Looney Tunes Show is produced by Warner Bros. Animation. Sam Register (Teen Titans, Ben 10, Batman: The Brave and the Bold) is the executive producer, and Spike Brandt and Tony Cervone (Duck Dodgers, Back at the Barnyard, Space Jam, Tom and Jerry Tales) are supervising producers.