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“The Looney Tunes Show” Premieres #1 on Cartoon Network Among All Boys Demographics

Cartoon Network’s Tuesday night (May 3) series premiere of The Looney Tunes Show (8 p.m.) charted as basic cable’s #1 program in its time period among all boys demos, and propelled the network’s entire Tuesday night early evening line-up (7-9 p.m.) to #1 on all TV among boys, according to Nielsen Media Research. The newest animated comedy from Warner Bros. Animation also earned double and triple-digit delivery and ratings gains across all kids demos vs. the same time period last year. Nearly 2.5 million viewers in total caught the Tuesday night, May 3 premiere of The Looney Tunes Show.

The Looney Tunes Show serves as anchor to a new night of original and acquired comedy animation on Cartoon Network, extending the network’s current #1 ranking on Monday nights among boys. Further highlights of The Looney Tunes Show’s premiere performance highlights, compared to the same 2010 time period, include the following:

· Kids 6-11 delivery (877,000) increased by 86%, and ratings (3.5) by 84%

· Kids 2-11 delivery (1,264,000) increased by 59%, and ratings (3.0) by 58%

· Kids 9-14 delivery (656,000) increased by 177%, and ratings (2.7) by 170%

· Boys 6-11 delivery (661,000) increased by 100%, and ratings (5.2) by 100%

· Boys 2-11 delivery (876,000) increased by 56%, and ratings (4.1) by 52%

· Boy 9-14 delivery (490,000) increased by 202%, and ratings (3.9) by 200%

· Total Viewers 2+ delivery (2,462,000) increased by 89%

Propelled by The Looney Tunes Show premiere, Cartoon Network’s overall weekly early evening (7-9 p.m.) delivery and ratings also expanded across all kids demos vs. the same time period last year–kids 6-11 delivery (559,000) increased by 8% and ratings (2.3) by 10%, kids 2-11 delivery (849,000) increased by 9% and ratings (2.0) by 5%, and kids 9-14 delivery (382,000) increased by 11% and ratings (1.6) by 14%.

Screen icons Bugs Bunny and Daffy Duck are back as stars of The Looney Tunes Show, an all-new modern comedy series from Warner Bros. Animation featuring favorite Looney Tunes characters. Fresh designs coupled with a vivid, contemporary animation style enhance the timeless wit and charm that make these classic characters so beloved around the world. Bugs and Daffy haven’t changed–but their living situation has. Bugs is as brazen, sarcastic and ahead-of-the-game as ever, and Daffy, despite his narcissistic, sociopathic and paranoid tendencies, is Bugs’ best friend and seemingly permanent houseguest. No longer confined to seven-minute shorts, their larger-than-life personalities (and egos) offer an irreverent, comical take on our modern world and introduce a whole new realm of possibilities. Now Bugs and Daffy can wreak as much havoc at the grocery store or the DMV as they once did in the forest.

The Looney Tunes Show is produced by Warner Bros. Animation. Sam Register (Teen Titans, Ben 10, Batman: The Brave and the Bold) is the executive producer, and Spike Brandt and Tony Cervone (Duck Dodgers, Back at the Barnyard, Space Jam, Tom and Jerry Tales) are supervising producers.

  • eeteed

    Congratulations to everyone involved in this project!

    In these dark days it’s good to hear that an animated cartoon is doing well!

  • I’ll see the third episode but,
    if it was the same as second episode-I will not watch the fourth.I think that everyone will act the same.

    Second episode is so boring.
    Bugs again changed the design of head…back to the old model and that was the only good thing.

  • This is great news! The Looney Tunes seem to be benefiting from TV abstinence.

  • Anthony D.

    I had my worries about the new show. But no more! I’m actually beginning to enjoy it more and more! The Looney Tunes have rise once again! :)

  • If this show is successful, there will be more like it that poorly treat established characters.

    If this show fails, it will be wielded as proof the Looney Tunes have no audience.

    In both scenarios, previous fans of the characters lose.

    • R. Araya

      It’s not that they have “no” audience, but clearly the show (as well as most of the Cartoon Network line-up) are seen by just 2 million viewers, while Nickelodeon’s and Disney Channel’s shows have an audience of over 5 million sets each. By watching each episode I can, it’s easy to determine that they don’t care about the stories very much, mainly relying on visuals and pop references to snatch the audience from the rest.

  • Moore

    If the ratings hold Warners will lay everyone off just for the fun of it.

  • BOX OFFICE BUNNY was just on Cartoon Network. I hadn’t seen it. It’s from 1990. It updates the characters in a very satisfying way that works much better than THE LOONEY TUNES SHOW. Bugs, Daffy, and Elmer are easily identifiable as the classic characters they are. The same approach would have worked beautifully now. Jeff Bergman’s voice work was enormously better in BOX OFFICE BUNNY that in THE LOONEY TUNES SHOW, which I can only assume is the result of an aging voice.

  • Alissa

    Wow, kids will watch anything these days huh?

    I hope next week is an improvement over the last two, because otherwise we’ll probably quit bothering to watch it at all. Lola wasn’t funny at all (then again, that’s not really new for her.)

  • So they can figure out ratings in numbers, sure. But how do they figure out they’re boys, or even kids, for that matter?

    • Luke

      Well, I imagine it’s because Cartoon Network thinks cartoons are for kids, and therefore if 2.5 million people watched a cartoon, they must have all been kids.

      • Memoria

        Your reply does not answer the question posed by Mike. He asked how did they know that the viewers were boys. Also, just because CN is for kids does not mean adult viewers are not watching the shows. I know I do.

  • Nielsonâ„¢ Moodomiterâ„¢ Set Meters indicate that viewers of THE LOONEY TUNES SHOW are suffering the torments of the damned.