“GET OUT THERE AND EXPLORE” WITH THE MAGIC SCHOOL BUSÂ® DVDS RELAUNCHING THIS SEPTEMBER
THE COMPLETE SERIES, Singles and Multi-Packs Featuring Many Episodes Never Before Available on DVD Will Be In Stores September 7th
NEW YORK — June 13, 2012 — Not many children’s brands can stand the test of time, entertaining and educating generation after generation. The Magic School Bus, which recently celebrated its 25th anniversary, is one such brand. This September, as children head back to their classrooms, they can hop aboard the world’s most famous school bus for exciting and unforgettable lessons as Scholastic Media re-launches to DVD the timeless, Emmy Award winning TV series.
On September 7, Scholastic Media and New Video, the distributors of the award-winning Scholastic Storybook Treasures series are partnering to release the perennially popular series in several configurations featuring all new packaging and never-before-released content. The Magic School Bus: The Complete Series ($79.95srp) brings together all 52 episodes of the program — including 30 which are available for purchase for the first time — on 8 DVDs. Featuring a striking 3D lenticular cover with new artwork that makes the vibrant characters leap off the page and that will encourage kids to ask the question “how did they make that?” , the collectible thin-pack set also includes a guide for kids with teasers, trivia and experiments, plus a Parents’ Guide with lessons and learning options. This interactive guide creates wholesome and healthy entertainment for the entire family.
Also new to the line — and just in time for Back to School activities — will be two special 3-pack configurations, which will each include more than four hours of The Magic School Bus adventures! Join Ms. Frizzle to explore everything from the smallest cell to the largest galaxy in the universe with The Magic School Bus: Blast Off! From Sea To Space and The Magic School Bus: Field Trip Fun And Games. Both, priced to add to every home library at $24.95srp, feature 12 episodes, some releasing for the first time.
Finally, released day-and-date will be four The Magic School Bus singles ($12.95srp ea.), each featuring 90 minutes of science fun with Ms. Frizzle and her students:
Â· The Human Body — Science topics include digestion and body mechanics.
Â· Super Star Power — Science topics include stars and cells.
Â· Takes a Dive — Science topics include coral reefs and tidal zones.
Â· Takes Flight — Science topics include weather and flying.
Poised to deliver fun and learning in a whole new way with the massive The Magic School Bus: The Complete Series, two new DVD sets and four single titles, excitement will soon be rolling into the marketplace on the heels of an enormous 25th Anniversary push for the brand.
The only question? Where will the Bus take you?