Toei Animation Announces Latin AmericaLicensing & Merchandise Deals for “Dragon Ball”, “Digimon” and “Sailor Moon”


Toei Animation has closed Latin American licensing and merchandising agreements in a number of key consumer product categories for three of its top brands, it was announced by Eduardo Lucio, Senior Sales Manager for Toei Animation.

For Dragon Ball, Toei has finalized licensing deals with RICLAN (Brazil) for bubble gum and lollypops; NEOLINGO (Mexico) for toys; PRODUCTOS ALIMENTICIOS BOCADELI (El Salvador) for collectable cards/promotions; EDITORIAL GUADAL (Argentina, Uruguay, Paraguay, Bolivia for stickers; and  Bondyfiesta (Mexico) for bubble gum.

For Digimon, Toei has secured CAMPESTRE (Brazil) for back packs.

For Sailor Moon, Toei has brought aboard DOOBALO (Mexico) for socks.

“Toei’s renowned animated properties continue to attract blue chip licensees across the Latin American market,” said Lucio.  “We look forward to rolling out our newest licensing programs with these outstanding Latin American licensees.”

Toei will be exhibiting at the upcoming International Licensing Show to be held June 14-16 in Las Vegas.  Toei’s booth # is 1774.

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  • Chris Sobieniak

    At least they’re still chugging along.