Each short followed the agency’s brief of communicating each one of ‘TI Sparkles’, the international division of Italia Telecom, key strengths such as reliability and connectivity in an emotional way. Sebas & Clim’s resulting shorts answer the brief perfectly. Using a fresh pallete and simple friendly forms the animations communicate the companies strengths in a charming and joyful manner. In each one a cute ball representing the caller is helped by ‘TI Sparkles’ wires to negotiate a challenging landscape. A delightful soundtrack by Flow Audio perfectly synchronized to the animations carries the viewer along on each journey. The shorts bring to mind a previous work by Sebas& Clim called ‘Tiny Story’ and anyone who has seen that is going to love these four new shorts.
The animations will be shown during Italia Telecom’s international conference in Chicago before appearing on their website and multiple social media channels.
Agency: The Brand Shop
Client: TI Sparkle
Music & Sound design: Flow Audio
Idea, Direction & Production: Sebas&Clim