The game-show format will see kids tasked with Ben 10 general knowledge rounds, as well as physical and mental agility tests and an ambitious assault course. The Ben 10 themed set will be located in an 8000 square feet London based studio, and will be the location of filming for all 12 territories.
Territories taking part in the exciting new game-show include the UK, Spain, France, Italy, Holland, the Nordic region, Hungary, Poland, Germany, Russia, Turkey and the Middle East. Hosted by a different presenter in each territory, there will be one child from each of the 36 contestants in every region crowned the ultimate Ben 10 Superfan.
Ben 10: Ultimate Challenge marks the continued rise of the number one rating action-adventure animation series, which has an accompanying best-selling merchandising line which has sold over 500 million products across EMEA.
The series will be Exec Produced by Daniel Marlowe, who worked on Big Brother for five years and Series Produced by Mandy Morris, whose credits include Dating in the Dark, My Camp Rock and Safari Eight.
Ben 10: Ultimate Challenge bolsters Twenty Twenty’s kids TV programming credentials, following on from the likes of The Big Performance, The Sorcerer’s Apprentice and Evacuation. Ben 10: Ultimate Challenge will be the producer’s first studio-based, kid show.
Michael Carrington, Chief Content Officer, Turner Broadcasting said: “Ben 10: Ultimate Challenge represents an exciting next step in the Ben 10 series franchise, and it’s great to be working with Twenty Twenty to bring this ambitious project to fruition. We’re thrilled that Ben 10 has reached a point where it merits its own spin-off show based on the popular and much-loved series. The show will be a fantastic way for Ben 10 fans across EMEA to pit their knowledge about their favourite hero against each other.”
Tim Carter, CEO at Twenty Twenty comments: “Ben 10 Ultimate Challenge provides us with an exciting new challenge to produce our first studio format. We’ve gradually built our children’s business over the past six years and this new show feels like a quantum leap forward in ambition and scale. It’s a big prize for our children’s team. Ben 10 is such a massive, creative and well-loved show for Cartoon Network, and we hope that this new format will be successful in attracting vast audiences across the territories.”