Turner Media Innovations has teamed up with Sony Pictures Releasing International for a major pan-regional sponsorship of Cartoon Network across Europe, the Middle East, Africa; and extending to Asia and Latin America as well. Under the terms of the two-year advertising deal, nine blockbuster titles from Sony Pictures Releasing International will be promoted on Cartoon Network during scheduled release periods. The two year deal is exclusive to Sony Pictures as the sole theatrical partner.
While terms of the deal were not disclosed, the pact was brokered directly with Sony Pictures Entertainment in Los Angeles. Turner Media Innovations will act as a creative liaison with the studio’s Los Angeles-based International Marketing department, producing innovative Cartoon Network promotional creative that will appear on-air during the term of the pact. Turner Media Innovations will manage all of the media campaigns with Sony’s agency OMD, across EMEA for Cartoon Network.
Kicking off with The Smurfs (in 3D), films set to feature as part of the exclusive channel sponsorship include The Adventures of Tintin: The Secret of the Unicorn (in 3D), Arthur Christmas (in 3D), The Pirates! Band of Misfits (in 3D), Men in Black 3 (in 3D), The Amazing Spider-Man (in 3D) and Hotel Transylvania (in 3D).