Viacom International Media Networks (VIMN), owned by Viacom Inc (NYSE: VIA, VIA.B), today announced the launch of two of its channels in Asia, NICK JR. and MTVN HD.Â These 24-hour channels will be available on StarHub in Singapore beginning 18 May 2011 and on Telekom Malaysia Berhad’s (TM) HyppTV in Malaysia from 01 June 2011 in groundbreaking deals involving cross-platform broadcast of NICK JR. and VOD programs included in the agreements.
NICK JR., aimed at pre-schoolers and parents, builds on Nickelodeon’s reputation as one of the world’s leading multi-platform entertainment brand for kids. With a commitment to stimulate, educate, involve, excite and develop enquiring minds, NICK JR.’s philosophy is to ‘play-to-learn’ through award-winning and exclusive international properties including Dora The Explorer and Go, Diego, Go! which are designed to engage and encourage early childhood development.
MTVNHD — VIMN’s first international high definition service – is a return to MTV’s roots, where the best live music, best music videos, best music documentaries and original productions are found on a 24/7 music channel. Broadcast in 1080i High-Definition and Dolby Surround 5.1, the state-of-the-art channel offers premium content that captivates thrill-seeking viewers with an enhanced music entertainment experience. MTVNHD is targeted to a largely male audience aged 25 years old and above.