Nicktoons‘ launch of Voltron Forceâ„¢ set a new record as the net’s highest-rated series premiere ever with kid, tween and boy demos. The June 16th prime-time premiere of the 90-minute movie, Voltron Force: New Defenders Trilogy, also posted double and triple-digit increases over last year’s like time period with kids 6-11 (+53%) and boys 6-11 (+113%).
On May 27, Nicktoons.comlaunched a dedicated Voltron Forceâ„¢ show site that features Voltron Force: Ultimate Victory, an online game that since launch has received more than 1 million game plays, making it Nicktoon.com’s top game of the week. The site also features video clips, full episodes, flipbooks, characters profiles, a dedicated message board and exclusive weekly printables.
The half-hour series, which features an all-new theme song produced and recorded by Grammy AwardÂ®-winning producer and artist Swizz Beatz, follows the adventures of a new class of recruits as they join forces with the original team to fight evil by forming Voltron, the legendary super robot. The series will regularly air Thursdays at 8:30 p.m. (ET) on Nicktoons.