BEIJING, Aug. 29, 2011 /PRNewswire-Asia/ — Youku.com, Inc. (NYSE: YOKU), China’s leading internet television company, and DreamWorks Animation SKG, Inc. (NASDAQ: DWA) announced today that they have entered into a first-of-its-kind online distribution agreement for rights to the DreamWorks Animation KungFu Panda franchise films in Mainland China. This is the first time that DreamWorks Animation titles, which are distributed by Paramount Pictures, will be made available through an online platform in China.
Both Kung Fu Panda titles are available for on-demand viewing on Youku Premium and will subsequently debut on Youku’s Hollywood Movie Channel after the paid viewing window closes.
“We’re excited to add both of DreamWorks Animation’s KungFu Panda movies to our online channels,” said Victor Koo, Chairman and Chief Executive Officer of Youku. “As technology matures and Chinese internet users increasingly turn to the web for entertainment, Youku has been able to expand on the traditional movie release roadmap through agreements for studio films such as Kung Fu Panda and Kung Fu Panda 2. Both titles have a proven track record of success with Chinese audiences, and we look forward to expanding our alignment with Hollywood studios in the future to offer even more compelling content.”